Making the webs for mobile is no longer starting the house on the roof

Tips for making web pages in the right order, first mobile version

 

A new era begins the development of digital environments for promotional purposes. While up to now the current evolutionary step was to create a web page, subsequently open digital social environments in the most famous networks and, lastly, enable the web for a navigation accessible from the mobile, this process could be modified soon.

Unlike so far, concern for a mobile web that allows easy, smooth and fast navigation is much greater than ever, especially finding by companies and advertisers that the mobile environment is increasingly used by users.

The situation becomes potential opportunity when the known platform for buying and selling products eBay notes in its report "The Spanish SMEs in the online arena , " that only 26% of small and medium enterprises in Spain has a web adapted To mobile or a downloadable application (app) of your business.

Mobile web development

Advertising options in mobile web developments are still in their infancy, but the potential shown is really promising. The possibilities of developing a web for mobile are mainly two, the traditional one in which a website for web environment is created with technology responsive of adaptation to any device. Or it is possible to start a mobile digital environment with scalability at higher resolutions in case you are going to enjoy it on tablets or even on a desktop computer.

In both cases, development managers must monitor the functionality and usability of the web in a mobile environment, as the years pass will be the preferred means of their users.

When deciding whether to modify or waive any content, image or document, the mobile web should charge priority. If there is a navigation limitation on a desktop computer, it can probably be easily remedied, you will not miss the visit or the potential customer. If this happens in a mobile environment, however, the chances of the user going back to their search to go to another result are markedly greater.

App Development

If the mobile web development is incipient, the apps is even still in its infancy. Despite this, their commercial possibilities are extraordinary. Some companies even bet on social networks and apps as a digital business model by avoiding the official website as an essential element of their strategy, something that a few years ago was unthinkable.

The truth is that an app is more usable and faster than a mobile web have the system of notifications, alerts and interactivity will probably be easier to develop and cash in when their enjoyment by users. It also has the ability to renew itself more easily than a whole web environment, to expand with new functionalities and consumes less data than any external navigation.