How to speed up indexing of web content

How to speed up indexing of web content

There are two issues regarding indexing content on the Internet regarding search engines. The first one is that indexing is not immediate, that is to say that something is not published directly by positioning it in the search engine. And, secondly, all websites are not indexed at the same speed, so there may be a competition website that publishes content similar to ours later and indexed before.

 

What is indexing a web content
One of the main reasons why the operation of indexing on the Internet is not correctly understood is the lack of understanding of its meaning. Indexing a web content implies that a robot belonging to the company responsible for the search engine, has identified a new content on the Internet, has tracked down and sent it to the algorithm of the search engine, which then positions this result with respect to other content and existing.

The indexing process is never immediate, but can be very fast. It is possible that even in less than two seconds a new content is indexed on the Internet, which does not mean that it does not even have positioning or it may do.


Therefore, indexing a web content can be very fast, but it is never immediate.
Factors that influence the indexing of a web content

Beyond what we get online positioning, our concern must be to allow indexing of web content as fast as possible. There are two very important factors here in indexing, "enabling" and "fast".

First, we must allow the robot to access the content we have published (or updated) for identifying and send the algorithm. This permission is made in web development with the collaboration of the positioning or SEO optimization manager with two main tools, the robots.txt file and the functionality sitemap.xml, whose nomenclature can vary.

Joining a properly optimized robot and an efficient sitemap allows indexing or, at best, sends the indexing request. This is visible in certain online tools, which differentiate us from urls sent to indexing and the practical indexing of them.

And is that allowing indexing does not imply the obligation of the search engine to perform it quickly, much less in the position that we want.

Here comes the second factor we have discussed, that of getting this indexing done as fast as possible. To achieve this, we have several resources. The own search engine Google even offers a tool of limited use, through which we can send hundreds of urls every month to request immediate indexing, resource normally works perfectly and indexing is obtained in a period of a few seconds to A few days, but we always make sure we have warned the search engine robot.

Another influential factor is that of periodicity. If we maintain a constant frequency of Web content, the robot applies a periodic tracking according to our content generation rate, thanks mainly to its link to the sitemap, which detects the creation of new urls time to time.

This periodicity unifies publication speed with tracking speed. That is to say, if we publish web content faster and faster, the search engine will also take it into account and accelerate its continuous step through our sitemap, in order to publish the new content generated.

The problem exists when we can not maintain this rhythm and we make it descend or we turn it into an intermittent rhythm, with days of many publications and others of few or none. In these cases, the robot ceases to pass through the sitemap at the speed it had and begins to space the indexing times more, something that we must prevent from happening as far as possible.