7 DIGITAL MARKETING PREFERENCES FOR THIS 2017
Hello friends in this article I am going to share the most relevant trends for this 2017.
Hello friends in this article I am going to share the most relevant trends for this 2017.
Some of this as the use of video and istantanea messaging and some companies are integrating them, as well as the audio and other methods that will make your business grow in 2017.
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More than 48% of companies plan to increase traffic to their website in 2017 by implementing these trends.
We recommend 7 tips that you must take very careful before purchasing any franchise, or if you are starting a business or project.
1. Integrate instant messaging applications.
WhatsApp, Facebook Messenger and Wechat, some of the most popular social networking applications, and 84% of information is shared through these communication channels that have grown exponentially.
They are the most powerful source of Internet traffic, their growth is due to the technology and comfort they offer us, lack of time, for these reasons social networks and chat are the most important source of traffic, and the way to Get new customers.
This represents two major challenges for brands, the first: finding how to measure this interaction, because when someone reaches your website through a link shared by an application of this type, it is stored as direct traffic, without the possibility of knowing plus; And second, how to integrate these conversations non-invasively to offer value to users.
2. Marketing automation.
More than 48% of companies plan to increase traffic to their website in 2017 by implementing these trends.
We recommend 7 tips that you must take very careful before purchasing any franchise, or if you are starting a business or project.
WhatsApp, Facebook Messenger and Wechat, some of the most popular social networking applications, and 84% of information is shared through these communication channels that have grown exponentially.
They are the most powerful source of Internet traffic, their growth is due to the technology and comfort they offer us, lack of time, for these reasons social networks and chat are the most important source of traffic, and the way to Get new customers.
This represents two major challenges for brands, the first: finding how to measure this interaction, because when someone reaches your website through a link shared by an application of this type, it is stored as direct traffic, without the possibility of knowing plus; And second, how to integrate these conversations non-invasively to offer value to users.
2. Marketing automation.
Investment in technology will be a priority. It is no longer just intuition, the strategies are amplified and optimized.
Instinct and creativity are reinforced by data, so the fragmentation
and multiplication of the media requires a scalable digital plan.
By 2016, the increase in the use of digital marketing platforms has allowed companies to publish and market the scale. The sending of emails is automated to be sent at certain times or according to specific behaviors; Social media publications can be scheduled and campaigns can be remotely managed.
3. Greater requirement to justify the ROI of marketing strategies.
According to the study of the State of Marketing Inbound in Latin America, one of the biggest challenges for Latin American companies will be to measure the return on investment (ROI) of each activity they carry out, since investment must be directly reflected in growth.
4. Farewell to the measures of vanity.
Following followers and tastes has stopped being a target for 10 years; Today, the accumulation of people following you is not synonymous with success or growth, so 2017 will be the year to realize that there are more worth a thousand participatory followers of 100 thousand who are dumb.
The key will be to allocate resources to deliver relevant and useful content through the more frequent use of "ambassadors", who interact with followers. Also the use of the native publicity, with publications directed to those people who showed previous interest and spaces of instantaneous interaction.
5. The video is the present.
In 2016 was the most relevant format in social networks Facebook Live, Instagram Stories, Snapchat and Periscope; It marked the beginning of the new age of narration. Even Nicola Mendelsohn, VP of Facebook in Europe, predicts that in five years the content of this social network will be video only. However, brands must not only add to this trend without a strategy, but have to invest significantly in the production of quality visual content and build solid proposals
6. Strategic use of the mobile.
Mobile searches outperformed computer searches for a long time, and it's a trend that will increase in 2017, creating a page; Mobile friendly is indispensable.
7. Less (emails) is more.
It is a tool that will always be relevant - there are more than 5 billion email users in the world; However, brands need to understand that it can no longer be the most efficient way to attract attention and invest in new communication platforms to streamline process management, such as; Blogs, social networks or tools like; AdWords.
MORE CURRENT ISSUES OF SEO AND DIGITAL MARKETING AS COURSES AND OTHER IMPROVEMENT METHODS FOR YOUR WEBSITE HERE
By 2016, the increase in the use of digital marketing platforms has allowed companies to publish and market the scale. The sending of emails is automated to be sent at certain times or according to specific behaviors; Social media publications can be scheduled and campaigns can be remotely managed.
3. Greater requirement to justify the ROI of marketing strategies.
According to the study of the State of Marketing Inbound in Latin America, one of the biggest challenges for Latin American companies will be to measure the return on investment (ROI) of each activity they carry out, since investment must be directly reflected in growth.
4. Farewell to the measures of vanity.
Following followers and tastes has stopped being a target for 10 years; Today, the accumulation of people following you is not synonymous with success or growth, so 2017 will be the year to realize that there are more worth a thousand participatory followers of 100 thousand who are dumb.
The key will be to allocate resources to deliver relevant and useful content through the more frequent use of "ambassadors", who interact with followers. Also the use of the native publicity, with publications directed to those people who showed previous interest and spaces of instantaneous interaction.
5. The video is the present.
In 2016 was the most relevant format in social networks Facebook Live, Instagram Stories, Snapchat and Periscope; It marked the beginning of the new age of narration. Even Nicola Mendelsohn, VP of Facebook in Europe, predicts that in five years the content of this social network will be video only. However, brands must not only add to this trend without a strategy, but have to invest significantly in the production of quality visual content and build solid proposals
6. Strategic use of the mobile.
Mobile searches outperformed computer searches for a long time, and it's a trend that will increase in 2017, creating a page; Mobile friendly is indispensable.
7. Less (emails) is more.
It is a tool that will always be relevant - there are more than 5 billion email users in the world; However, brands need to understand that it can no longer be the most efficient way to attract attention and invest in new communication platforms to streamline process management, such as; Blogs, social networks or tools like; AdWords.
MORE CURRENT ISSUES OF SEO AND DIGITAL MARKETING AS COURSES AND OTHER IMPROVEMENT METHODS FOR YOUR WEBSITE HERE
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