Mobile marketing and its future. The 3 big changes.

Mobile marketing and its future. The 3 big changes.

THE EVOLUTION OF MOBILE MARKETING.

 HE EVOLUTION OF MOBILE MARKETING.

                What implications will it have?
    1. INCREASE IN ADVERTISING FOR MOBILE.
    2. VERTICAL MARKETING VIDEO.
    3. APPS AND TRANSACTIONS CARRIED OUT WITH MOBILE APPS WILL BE INCREASED. 

 If we talk about digital marketing, there are three types of devices to analyze and that are collected in Google Analytics. We talk about the Desktop, Mobil (mobile), Tablet. The tablet had its moment and it seemed that it was going to take off but it lost the battle against the mobiles. Now, more and more digital marketing is starting to prepare for mobile marketing. It takes more importance by leaps and bounds. 

In our case the mobile as a device is more important than the tablet, but has not yet surpassed the desktop. Still it is growing steadily.

As you can see the number of people that now reaches us through the mobile is approximately 1/3, but is increasing. So increasingly mobile marketing is taken into account as a concrete strategy. Not as an extension of digital marketing.
Just keep in mind that around 80% of Internet users have a smartphone. This has become the favorite to surf the net due to its immediacy and mobility. Specifically the report of Zenith Mobile Advertising Forecasts, indicates that 75% of network access from mobile occur next year.
So much so that Google has recently announced that it will make modifications in its search engine to better fit the mobile audience.

What implications will it have?

1. INCREASE IN ADVERTISING FOR MOBILE.

It is clear that mobile is the main device when it comes to consulting on the internet and each time we perform a greater number of activities. That's why the advertising market is trying to get closer to the consumer through this device. As a result, it is expected that next year the growth of investment in mobile advertising is almost 40%, according to IAB Spain.

Actually, today all digital marketing actions must be responsive (if at this point your design is not responsive you are lost) and adapt to existing device types. So in reality mobile advertising is not new. But this is not advertising. We talked about new advertising designed specifically to be seen on these devices.

For example prepare specific banners with the new format.

But it's not just about banner ads. Social networks are the place where more people are concentrated.

Social networks are perfect places to introduce some of your elements for mobile marketing. They have great visibility and are very crowded. In addition networks such as Facebook and like no Instagram, you have the option of creating specific advertising for mobile and that does not appear in other devices.

 

Also Facebook Ads is becoming the best alternative to Google Adwords. With the advantage of being much simpler. But this is another topic.

Most mobile marketing experts seem to agree that China and the UK are at the forefront of this new advertising. Marking trends that later extend to the rest of the world.

Keep in mind that many of the big e-commerce are generating much of their sales thanks to applications and mobile devices. Also almost 50% of companies adapt their email marketing to smartphones.

2. VERTICAL MARKETING VIDEO.

This point will immediately become obvious to us.

If internet access is made mostly through the mobile phone, globally we put the mobile in vertical orientation 94% of the time and video marketing is one of the new kings, the perfect union tells us that: Video marketing will have To move to the vertical format.

A good example of this is that we are increasingly finding more examples of this vertical video both on the network, streaming tools or social platforms. We have Snapchat, Periscope, Facebook Live, Instagram History, ...

If mobile is the most used platform, it must become one of our priorities when creating new content.

3. APPS AND TRANSACTIONS CARRIED OUT WITH MOBILE APPS WILL BE INCREASED.

Users spend more and more time browsing their mobiles, and apps. Also the number of transactions that end through mobile applications increases steadily and progressively

Keep in mind that an app facilitates and greatly enhances the mobile user experience. So the creation of apps will also skyrocket. In case you are not able to create an app right now. The best thing is that your web design is as responsive as possible. Especially in the face of e-commerce.

A good app, with attractive design and intuitive use will make us stand out from the competition.

Also keep in mind that around 80% of Internet users seek to trade on their smartphone before making a purchase. A good contact with this user brings you closer to the sale. Hence the growing appearance of apps, increasingly important.

The truth is that today, almost anyone uses their phone to check information about the businesses before going to them. Even, finding them uses their smartphon to look for opinions, compare prices with the competition, search for offer codes ...

The last big effort at this point are the payment apps of the various banking entities. Reinforcing consumer safety in this type of transaction. Eliminating the mistrust that seems to remain at this point. Especially for some generations.

The payment through the mobile will be the end point of the consumer's journey accompanied by his new partner: his mobile phone.

By now no one questions, nor cast doubt that mobile is the main device with which we consume Internet content. And more taking into account that statistics announce that its use not only does not stagnate but is expected to continue increasing.