MYTHS neuromarketing

MYTHS neuromarketing

 THE NEUROMAR-KETING IS FASHIONABLE for eight years and is at its peak of popularity, as there is no more powerful desire for company executives to know in depth consumer desires, to attract and keep loyal, so they can pay more for your product and to speak wonders of it to acquaintances and social networks.

However, as in all fashions and new techniques, there are myths and it is important to bring them to light, so that users make more informed decisions and not be swayed by the trend around.• Neuroscience does not know everything: even has advanced in the last 20 years, using advanced technologies, there are still many mysteries about thebrain function, among which are: how they operate in an interconnected manner the parts of this and the stimuli that cause reactions. Therefore humility is required to inform the customer that if you can know and what not.• The teams will not tell all teams still electroencephalography, eye tracking FMRI or physiological sensors, responses on customer preferences or desires are not obtained so directly. The teams throw numbers, so the interpretation of these data is essential, and for that many cultural psychological, semiotic and anthropological knowledge of the category and customers are required.• The teams are not as accurate: the calibration of equipment is extremely difficult and the slightest mistake could significantly alter the results. It is thereforetest requires at least 24 people, and compare this information with robust database of other product categories.• It requires highly capable people: even in the country there are good universities and programs psychophysiology, neurophysiology and neuroscience, recruitment of personnel is extremely important, because normally students learn with animals than with people. The staff requires a lot of preparation and understanding of the business world, products and market.Neuromarketing 

NOT TAKE ADVANTAGE IS IMPORTANT THAT MÁGICO.POR METHODOLOGIES covering more than one DISCIPLINES• One thing is early diagnosis and timely else the recommendation and actions: neurosciences teams do not produce recommendations but hard data. Soa team highly trained and experienced to translate into specific actions the results obtained, among which is required: what should be the voice in the commercial, music, which characters to use, the image sequence, typology and colors in packaging, shelf structure, format of a billboard, and so on.• The recommendation to action there can be many variables that alter the implementation of the recommendation: on the way there may be issues of budgets, additional ideas expressed by directors who forciblywant to apply, regulatory issues, and many more that can prevent run properly and timely recommendations.• The client preferences are not permanent and may change over time, even before it is launched a new campaign or product with insights (perceptions) of neuromarketing: the customer is changing, both personal changes in their desires as by influences of competing companies.So you have to be very careful that when applying the recommendations generated by the neuromarketing, consumer preferences have not changed.Neuromarketing is here to stay, but it is not magic. Therefore it is important to use methodologies that integrate various disciplines, such as psychology, anthropology, semiotics, behavioral economics, and neuroscience. All modes offer something, just have to know to make the best of neuromarketing.