SEO is not the solution to your problems

SEO is not the solution to your problems

 Do we make the most of every user who comes to our websites content or trade? It seems that many people are obsessed with SEO theme without having done their homework. The key is not to attract traffic, but it certainly is important, but the value that we are able to generate it.

 The SEO is dead, long live SEO. SEO is important, but not if we have not done our homework before turning to it thoroughly. Here I pass some of the keys that have had to keep in mind to attract traffic to a website before focusing on a positioning strategy.

 First impression: the first two seconds are keySomeone who comes to your web page is a tidy, with good design and structured content. In 1-2 seconds the user who comes from a link or search engine makes the decision to terminate or continue your search. It is key that your site a good first impression. Apart from a clean and attractive design, content that the user searches have to be structured and well organized. The usability of your site is key. 

Increase your sales: Landing page optimizationSomething very important if you want to sell a product or service. There are many experts in designing landing pages. The results between different versions of designs can even vary by a factor of 5-10. Compared with not having a specific page with a clearly defined objective, even double. Imagine the potential of optimizing a landing page compared to the efforts needed to attract more traffic to the site through SEO positioning.Recommendation by third parties: your website is viral?The third recommendation helps increase your reach to potential customers. The great art of creating a page is not only to get the required actions with users coming directly to your web. There is a huge potential through the recommendations that these visitors can make to your friends, colleagues or acquaintances. If your product is viral then you can also check in one of my posts on this blog.Indirect Marketing: Added value in the form of content on the blogA sales strategy or immediate action does not have to be the best solution. It is better to create confidence through value-added content. You should get to position your character or company as a thought leader and expert in your segment. This will you show with information on your website that show that you know what you are communicating. This indirect marketing strategy you do not have to create immediate sales but helps you promote virality and recommendation by third parties.While these issues who focuses automatically performs an indirect SEO: quality content with keywords, clear page structure, internal and external links to more information, etc. The value we bring to the user that reaches our page should be our main objective. The rest will be side effects